KNOWLEDGE
I have lived and worked in Northern Virginia over 20 years.   I know the area, understand the local market and put my knowledge to work for my clients.

BUYER PREFERENCES
Marketing a home for sale requires not only knowledge about the home for sale, it also requires a solid understanding of buyer preferences.  I have worked with many buyers and I am able to look at homes through their eyes. 

My clients often ask me the difference between an appraisal, which can only be completed by a licensed appraiser, and a comparative market analysis (CMA), which is compiled by a real estate sales professional.  The CMA, in my opinion, has a striking feature - it reflects buyer preferences.  Buyer preferences are learned only by spending many hours with many different buyers, looking at a variety of homes, and seeing and hearing what they are willing to pay for in a home and what drives their decision-making process. 

As a skilled real estate professional, I can help you look at your home through a buyer's eyes and help you determine the most marketable sales price for your home.

GOALS
I don't measure my success through awards received or achievements, but through helping my clients meet their goals.  I help my clients keep their eyes on the goal.  It is easy to get distracted by the many details involved in a real estate transaction.  It is also easy to let emotions get in the way of business decisions. 

Home sales are a negotiation process, and sometimes it is beneficial to concede a small detail to meet the main goal. Let me guide you through the complexities of buying or selling your home, anticipating obstacles and reducing stress. I look forward to the opportunity to work with you.